Our Approach To Web Design
What Makes Us Different
A holistic approach to web design and building an online presence with proven and leading solutions focused on three core areas:
Market Research
Everything we do starts with research. This research includes keyword analysis on the products and/or services that the web presence is targeting. We do market penetration analysis to identify how saturated the market is for specific keyword terms and what your competitors are doing.
Killer Copy
So the web design is approved and the site is up, but there’s only one problem. Razor thin copy. The single most important thing you can do to make your website generate leads and sales is to have quality copy with strong calls to action. No one knows your business better then you, but we find that gathering requirements and writing copy for you to tweak and approve is far more effective. After all, you have more important things on your plate.
Search Engine Optimization (SEO)
Once the research is done, we write — or work with your marketing company to write — relevant and meaningful content using targeted keywords from the analysis. Additionally, we optimize each page for search engines to ensure they meet industry standards.
Web Marketing and Promotion
Once the site is optimized and the new web design is published, we employ different tactics to promote and market the site online based on the business type and market conditions. This can range from a variety of services including email campaigns, social media blasts or pay per click advertising.
Website Updates made Easy with WordPress
The ability to make updates to your website is more important now than ever. If your business tends to involve fast paced work where updates need to be made that day, it is important to view your website in an easy to use content management system (CMS). After the development is complete, we provide hands on training with WordPress to get you familiar with maintaining your site. For those that don’t have the time, we also offer a service to maintain it for you, with a 12 hour turn around time.
