Does your Website Stack Up Against The Competition?

A Website serves as a credibility check in today’s online world.  It has the ability to shine a positive or negative light on your business in less than 10 seconds. How you represent your business online is crucial in getting the next sale or not.  For instance,  think about how you browse the web.  If you were looking for a product or service online and came across an ugly website that has little information and hasn’t been updated for a while, would you buy from it?  Probably not. So if this is your approach, your potential customers or clients will most likely use the same criteria for selecting your business.

Five Things You Need to Beat the Competition

  1. A Visually Pleasing Web Design -
    No, it does not need to be able to win a design contest, but it should visually speak to your target audience in an desirable way. The look of your website will be the first thing that draws the potential client to you, so it’s important to make a positive lasting impression.
  2. A Site that Focuses On The Problem -
    Your site should address the issues, problems and concerns that your prospects have.  They care more about their problems than product or services you offer. Knowing what problem you are trying to solve and then informing them how you are going to solve it, is critical
  3. To Be Found -
    A site that is not optimized for search engines or one that gets no traffic, is near worthless.  Work with design agencies that also have experience with online marketing to get you the most bang for your buck.
  4. To Make an Investment -
    If your already have a website, make sure it is truly representative of your company and not something that is whipped together as an after thought.  Using your next door neighbor or someone that does it on the side is good for getting your foot in the door quick,  but is not a good long-term strategy.
  5. To Maintain and Update It - 
    A website should be maintained and updated on a  periodic to frequent bases.  Make sure your site is designed in a way that is easy to manage and maintain.
Lastly, find a web design and digital marketing firm you can trust and build a partnership with.  As the web continues to evolve and grow, you need a partner to do the heavy lifting and keep you abreast of what is going on.

We would love to hear your comments and suggestions of other critical things to to stack up against the competition.  Please feel free to engage and leave us a comment.  If you are looking to take your online presence to the next level, please keep us in mind.

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