Archive for the ‘SEO’ Category

Digital Marketing, What Is It Good For?

Thursday, October 27th, 2011

In the words of Edwin Starr, “Absolutely Nothing!” comes to mind, but that couldn’t be any further from the truth. In fact, it’s the complete opposite. Simply put, digital marketing is the best avenue by which many small businesses can grow to their bottom line. It is the embodiment of how marketing has changed and evolved to a new state; like the transition from the radio was to the TV. The fact that small businesses still have an opportunity to have a stake in the game is telling. What makes digital marketing different from most types of marketing, is that it adds a new twist by putting the consumer in the middle (now more then ever.) With this in mind, digital marketing is good for engaging consumers with targeted and timely information that enables them to make informed buying decisions.  What this means is that you don’t have to have a massive budget to get in the game, However, not having a budget at all can be just as damaging.

What is digital marketing?

It’s the promotion of a companies brand, products or services via digital mediums to reach consumers. From our perspective this includes Web, Social, Mobile and Email Marketing.

A Trusted Partner

I will be the first to tell you that some aspects of digital marketing are best done by someone that has a vested interest in the business, while others just need to be done by a trusted partner. This is where we come in. With proper expertise and guidance, we will get your business found and turn window shoppers into buyers. Contact us today to get started!

Wichita Retailers— the Holiday Season Is Here

Tuesday, September 27th, 2011

Now that summer is over and fall has started, it is time to start thinking about the holidays.  If you are the owner or operator of a retail store in Wichita, now is the time to get your online presence positioned for the holiday shopping season.  According to eMarketer, they expect a 12% increase of online spending this year.  Making it a great time to quickly finalize your plan now and begin executing it as soon as possible to make the most profit.  Here are some things your plan should include:

 

    • A Marketing budget.  Know how much you are planning to spend and by when.  Unless you already have a website that Google loves, you will need to spend a good portion of your budget on display and video advertising.  SEO is still an option, but is not likely to pay off big at this point.

 

    • Marketing materials.  This may seem like an obvious one, but you will need to have your ads, landing pages and copy designed, edited and ready to go in short order.

 

    • Online advertising channels.  With search, mobile and social media marketing channels available,  determine how much you plan to spend on each one.

 

    • Blog.  Not only do you have to write the copy for your ads and landing pages, you need to also have the copy clear and to the point for your blog posts as well. Even though this is extra work, it is well worth it in the long haul.

 

    • Website Updates.  Make sure your web site gets updated as soon as possible with the marketing materials once approved.

 

Go get ‘em!  If there are other items that you see as critical to getting ready for the holiday shopping season, leave a comment and let us know. Thanks!

Are ATT and Yellow Book’s Website, SEO and PPC Delivering Value?

Thursday, July 14th, 2011

The answer is simple. According to clients we’ve spoken with, they are telling us that they are not finding the value.  In the last few months, we have heard from several different local businesses that are utilizing services from these giants and their general response is, “My contract is up here in a couple months and I am looking for someone in Wichita to work with.” Here are a few other things we are hearing.

  1. I have been using their service for years and have not seen the value.
  2. I only see my representative once a year, at renewal time.
  3. They present all kinds of charts, demographics and other jargon that sounds like a sales pitch.
  4. I know that I can get better value from someone in Wichita, that is more responsive and concerned about my business.
  5. Who really uses the yellow pages anymore.

In the cases we have researched, we believe that local Wichita businesses are being dis-serviced and clearly mislead by these giants.  We found websites that were not available, that had missing pieces of information, not compatible with modern browsers and a handful of other issues.  We also found pay per click issues with campaigns, being ran for keywords that had no traffic and to boot, the landing page was not optimized and had little to do with the topic at hand.

How can this happen?  Well, it’s because a change is happening.  Folks just aren’t using the yellow pages as much and are spending more time online. Yellow pages companies are trying to adapt.  Now, we are not saying that they do not have skilled resources or  don’t know what they are doing. We are simply saying that it is necessary and vitally important to meet more than once a year, to talk about the ever changing pace of technology and how it affects the growth of your business.  You need a partner that is a phone call away, to help break down the latest buzz everyone is talking about to help you see how and if it impacts your business.

 

The NewBase Difference:

We want more than just a sale, we want to be your local digital marketing partner.  A partner to us means taking a vested interest in your business and providing value that you can easily see.  We are solely focused on serving the greater Wichita area and are dedicated to helping local businesses within the area grow to their full potential.  We could sell our services nationally, but we choose not to.  We have made a concise decision to help the businesses in our own backyard be successful.  The work we do is what we specialize in and practice every day, so you can rest ashore knowing that we are well-educated and experienced in this department. We look forward to helping you grow your business with us here at NewBase.

Call Us Today, To Get Started

316-841-4238

 

 

 

Is Brand and Messaging Important? You Bet It Is!

Monday, January 24th, 2011

One of the challenges of being a new startup trying to do something different is the fact that you are different. This makes it difficult for business owners to identify with what you do and how it relates to things they already know. When we talk to prospective clients about what we do, they often come back with the response, “So you build websites?” Although this is a service we offer, it is not the core of what we do. So naturally, the next step was to work on our messaging so potential customers could more easily grasp what we do and at the same time highlight how we are more than just another web design company.

At first we brainstormed with the team to identify what makes us different. We quickly realized it was time to get some professional help from someone that does this for a living, and that’s where Todd Ramsey came into the picture. Todd has a strong background in helping businesses identify their brand and messaging. He left Greteman Group late last year to start his own company and later helped co-found The Labor Party, which is where we office. The net result is our new descriptor and messaging:

Descriptor: Online Marketing Strategists

Message: We provide online marketing strategies to help local business find new clients by making every aspect of their online presence measureable, targeted and, most importantly, effective.

Although this message is still more marketing-driven, it has helped our clients better identify with what we do.  In general, now their response has changed to, “Oh, so you do search engine optimization (SEO)?” —  which is much closer to our real focus.  The next step is for us to begin incorporating our new brand and messaging into our website and other marketing materials over the next few months.

Prime Local Web Real Estate for Sale (No Joke)

Monday, July 19th, 2010

In business one of the first things we learn is that the three most important things about owning a business are; well you know. Ok. Just in case you need a refresher they are; Location, Location and, guess what, Location again. This is why Owners and Operators spend a lot of time doing traffic research, evaluating real estate for potential growth areas, and researching their target demographics before picking a location. Of course, businesses that don’t do the research have an uphill battle ahead of them and, most likely, will not make it. So what does this have to do with “Web Real Estate”? Actually…Everything.
The Webs’ Best kept Secret

One of the webs’ best kept secrets is the three most important things about owning a website and they are, drum roll please… What?, Location, Location, Location. Yep that’s it, and you might ask, “How can this be?” Think of it like this. The web is a collection of properties (websites) just like the real world, and the location of your property within search engines is what determines how much traffic you will see. Making it just as important to have the proper research done on the web landscape before launching a website to ensure a maximum return on investment.
Purchasing Web Real Estate

A question that might come to mind is; “The web has been around so long, how I can make sure I get a good location for my website?” And that is a good question. Much like in the real world, demolitions, renovations, and new office parks open providing an opportunity. In terms of the web, these opportunities present themselves as:

  • Domain names that expire and are not renewed.
  • New Domain name extensions (.Biz, .US).
  • Search Engine Optimization (SEO).
  • Graphic Design.
  • Emerging Technologies (Blogs, Social Media, etc).
  • Search Engine Changes (Focus on Local).

When an opportunity present itself you have to be ready. This is why it is critical to have a web management company on your side, looking out for your best interests, just like a Realtor or other professional. The web industry is just too complex to go it alone.
A Small Window of Opportunity

Right now the three major search engines Google, Yahoo and Bing along with other major web properties are beginning to shift their focus from being globally focused, to being more locally and globally focused. This means there is a small window of opportunity, (2 years or less), for businesses to purchase prime web real estate for low prices. Remember, web properties appreciate with age as long as they are maintained, making it much more expensive to try to renovate or buy those same properties in the future. It will still be possible to buy or replace these properties in the future, but it will be a lot much more expensive.  Likely too expensive, for the average business owner.
In summary; Don’t make the common mistake many businesses do, and think that a website is purely an extension of your business when it should really be thought of as another location of your business. To truly build and maintain a web presence, don’t try to go it alone. A free website is simply not going to get it done. Lastly, take advantage of this prime market to capture a critical piece of real estate for your business and make it grow. It is an investment and will cost money. Remember, according to Google 82% of people looking for business services are doing so online, making it a good area to invest in to grow your business.
As always, we love to see your comments, questions and feedback. Just use the comments field below.

What is SEO and Why Do I Need It? (Not that again)

Saturday, July 10th, 2010

Ok, I realize that this topic may seem a little outdated and that many of you are familiar with or have heard of Search Engine Optimization (SEO), but I thought it would be useful to cover it anyway. SEO is one of “those words”. It has been abused, misrepresented and misunderstood. So let’s discuss what it really is and why your website needs it.

What is SEO?
There are millions of websites trying to convey the same message to the same people; and it is for this reason that search engines like Google have to apply a rank to each one they index.  The overall rank of a site is what determines which page you show up on for certain keywords.  So in summary, SEO is a set of techniques used to help build and maintain the search engine rank of your website.

Why Do I Need It?
Search Engine ranking is the life blood of your on-line business and is usually among the primary sources of traffic. According to Google, 82% of people looking for local business services and goods are using search engines to do it. With numbers like that, you can imagine that being on page 1 versus page 100 is significant. It can mean the difference between Zero sales a day to Thousands of sales a day depending on your location and market. The truth is that owners and operators are spending thousands of dollars on creating and maintaining websites that very few people ever will see or find.  If your site is not optimized for your target keywords then your are missing potential business each and every day.  Hear are some fundamental things your website must have to be optimized.

The 5 Fundamentals of SEO:

  • Content – Your site must have original, non spamming, optimized content
  • Keywords – Your Content, Titles and Descriptions should target the keywords your target users are searching for
  • Backlinks – People on the web need to like your content enough to link to it from their website
  • Titles – Each page on your site must have a unique title
  • Descriptions – Each page should have a good description

In Summary:

  • SEO can be a vague word, but it has real world implications that will benefit your business.
  • It is something that business owners can contribute to, but can not totally succeed at without professional help or training.
  • It is a continues process that must be done during the initial design and on-going maintenance of a website.
  • It applies to Web Pages, Blogs, Videos and Social Media
  • It is not a get quick rick scheme and does not happen over night; it takes time.

We would love to here you feedback and answer any questions you may have.  Please feel free to contact us or use the comments section below.