It’s safe to say that most people are aware of how important SEO is to the overall success of a website, but few people are aware of how to actually design a website with SEO in mind. But when you take the time to construct your website in such a way that it’s well-liked by the search engines – you will certainly be doing yourself a big favor in the long run. To keep you on the right track, we are going to share 5 specific tips that are crucial to consider when you’re building a website for SEO effectiveness.
Tip 1 – Use Your Keywords Strategically
There’s no denying that search engines are handcuffed by words, so to understand what your site is about, they will be looking at the actual words on your page to decipher its meaning. Of course, this gives a keen webmaster several tricks which allow them to optimize their website.
As an example of this, it’s wise to include your primary page keyword in the actual URL of your page, as well as naming your page with the relevant keyword in the title. If you host your website on WordPress, this is easily done by changing your permanent structure.
Tip 3 – Always Make a Site Map
The popularity of sitemaps seems to waver over the years, but it’s always a good idea to include one on every website you design if you’re hoping to improve your SEO rankings. While a sitemap isn’t going to make a huge difference on his own, it goes a long way towards helping a new website become fully indexed by the search engines. Of course, the more pages you have indexed, the better chances you have of attracting new visitors – so it’s a good idea to use one whenever possible.
Fortunately, sitemaps are very easy to build these days, especially if you’re using a content management system such as WordPress, which will often do this for you automatically or with the help of a plug-in.
Tip 4 – Use Images Sparingly
Adding a few images to your site can certainly add to the overall design appeal, and they’ve also been proven to increase reader engagement as well. However, if you go overboard with the images, you may begin to hamper your website’s load times – and multiple studies have shown that slow loading websites will receive lower rankings in the search engines.
Tip 5 – Update Your Site Regularly with Quality Content
Ultimately, visitors to your website will be searching for your content, rather than your design alone. Because of this, it’s important to keep your content at the forefront of your mind when designing a website. Aim to make your content easy to read, and engaging – while never sacrificing on quality. If you stick to these golden rules, you will be sure to experience more love from the search engines over time. When it comes to SEO success, it’s important to remember that there are many factors which dictate how you rank, and while your design is important, it’s still only one piece of the puzzle.