5 Crucial Tips For Designing A Website With SEO In Mind

It’s safe to say that most people are aware of how important SEO is to the overall success of a website, but few people are aware of how to actually design a website with SEO in mind. But when you take the time to construct your website in such a way that it’s well-liked by the search engines – you will certainly be doing yourself a big favor in the long run. To keep you on the right track, we are going to share 5 specific tips that are crucial to consider when you’re building a website for SEO effectiveness.

Utah-Website-Design-Quote1

Tip 1 – Use Your Keywords Strategically

There’s no denying that search engines are handcuffed by words, so to understand what your site is about, they will be looking at the actual words on your page to decipher its meaning. Of course, this gives a keen webmaster several tricks which allow them to optimize their website.
As an example of this, it’s wise to include your primary page keyword in the actual URL of your page, as well as naming your page with the relevant keyword in the title. If you host your website on WordPress, this is easily done by changing your permanent structure.

Tip 2 – Avoid Complex Coding, JavaScript, and Flash

In many cases, designing your website with SEO in mind is less about what you actually do, and more about what you avoid. With this in mind, it’s certainly wise to avoid having anything too complex in your overall design. This means you should avoid any complicated coding languages, JavaScript, or Flash – all of which can hamper the search engines ability to understand your website and spider it quickly. Unfortunately, many unknowing Webmasters fall into this trap, and their websites suffer as a result.

Tip 3 – Always Make a Site Map

The popularity of sitemaps seems to waver over the years, but it’s always a good idea to include one on every website you design if you’re hoping to improve your SEO rankings. While a sitemap isn’t going to make a huge difference on his own, it goes a long way towards helping a new website become fully indexed by the search engines. Of course, the more pages you have indexed, the better chances you have of attracting new visitors – so it’s a good idea to use one whenever possible.

Fortunately, sitemaps are very easy to build these days, especially if you’re using a content management system such as WordPress, which will often do this for you automatically or with the help of a plug-in.

Tip 4 – Use Images Sparingly

Adding a few images to your site can certainly add to the overall design appeal, and they’ve also been proven to increase reader engagement as well. However, if you go overboard with the images, you may begin to hamper your website’s load times – and multiple studies have shown that slow loading websites will receive lower rankings in the search engines.

Tip 5 – Update Your Site Regularly with Quality Content

Ultimately, visitors to your website will be searching for your content, rather than your design alone. Because of this, it’s important to keep your content at the forefront of your mind when designing a website. Aim to make your content easy to read, and engaging – while never sacrificing on quality. If you stick to these golden rules, you will be sure to experience more love from the search engines over time. When it comes to SEO success, it’s important to remember that there are many factors which dictate how you rank, and while your design is important, it’s still only one piece of the puzzle.

Does your Website Stack Up Against The Competition?

f116c8e4-ad2e-4719-aa65-bf69aa59ca7d

A Website serves as a credibility check in today’s online world.  It has the ability to shine a positive or negative light on your business in less than 10 seconds. How you represent your business online is crucial in getting the next sale or not.  For instance,  think about how you browse the web.  If you were looking for a product or service online and came across an ugly website that has little information and hasn’t been updated for a while, would you buy from it?  Probably not. So if this is your approach, your potential customers or clients will most likely use the same criteria for selecting your business.

Five Things You Need to Beat the Competition

  1. A Visually Pleasing Web Design –
    No, it does not need to be able to win a design contest, but it should visually speak to your target audience in an desirable way. The look of your website will be the first thing that draws the potential client to you, so it’s important to make a positive lasting impression.
  2. A Site that Focuses On The Problem –
    Your site should address the issues, problems and concerns that your prospects have.  They care more about their problems than product or services you offer. Knowing what problem you are trying to solve and then informing them how you are going to solve it, is critical
  3. To Be Found –
    A site that is not optimized for search engines or one that gets no traffic, is near worthless.  Work with design agencies that also have experience with online marketing to get you the most bang for your buck.
  4. To Make an Investment –
    If your already have a website, make sure it is truly representative of your company and not something that is whipped together as an after thought.  Using your next door neighbor or someone that does it on the side is good for getting your foot in the door quick,  but is not a good long-term strategy.
  5. To Maintain and Update It – 
    A website should be maintained and updated on a  periodic to frequent bases.  Make sure your site is designed in a way that is easy to manage and maintain.
Lastly, find a web design and digital marketing firm you can trust and build a partnership with.  As the web continues to evolve and grow, you need a partner to do the heavy lifting and keep you abreast of what is going on.

We would love to hear your comments and suggestions of other critical things to to stack up against the competition.  Please feel free to engage and leave us a comment.  If you are looking to take your online presence to the next level, please keep us in mind.

Prime Local Web Real Estate for Sale (No Joke)

LelyaNewmanHPScreenIn business one of the first things we learn is that the three most important things about owning a business are; well you know. Ok. Just in case you need a refresher they are; Location, Location and, guess what, Location again. This is why Owners and Operators spend a lot of time doing traffic research, evaluating real estate for potential growth areas, and researching their target demographics before picking a location. Of course, businesses that don’t do the research have an uphill battle ahead of them and, most likely, will not make it. So what does this have to do with “Web Real Estate”? Actually…Everything.

The Webs’ Best kept Secret

One of the webs’ best kept secrets is the three most important things about owning a website and they are, drum roll please… What?, Location, Location, Location. Yep that’s it, and you might ask, “How can this be?” Think of it like this. The web is a collection of properties (websites) just like the real world, and the location of your property within search engines is what determines how much traffic you will see. Making it just as important to have the proper research done on the web landscape before launching a website to ensure a maximum return on investment.

Purchasing Web Real Estate

A question that might come to mind is; “The web has been around so long, how I can make sure I get a good location for my website?” And that is a good question. Much like in the real world, demolitions, renovations, and new office parks open providing an opportunity. In terms of the web, these opportunities present themselves as:

  • Domain names that expire and are not renewed.
  • New Domain name extensions (.Biz, .US).
  • Search Engine Optimization (SEO).
  • Graphic Design.
  • Emerging Technologies (Blogs, Social Media, etc).
  • Search Engine Changes (Focus on Local).

When an opportunity present itself you have to be ready. This is why it is critical to have a web management company on your side, looking out for your best interests, just like a Realtor or other professional. The web industry is just too complex to go it alone.

A Small Window of Opportunity

Right now the three major search engines Google, Yahoo and Bing along with other major web properties are beginning to shift their focus from being globally focused, to being more locally and globally focused. This means there is a small window of opportunity, (2 years or less), for businesses to purchase prime web real estate for low prices. Remember, web properties appreciate with age as long as they are maintained, making it much more expensive to try to renovate or buy those same properties in the future. It will still be possible to buy or replace these properties in the future, but it will be a lot much more expensive. Likely too expensive, for the average business owner.

In summary; Don’t make the common mistake many businesses do, and think that a website is purely an extension of your business when it should really be thought of as another location of your business. To truly build and maintain a web presence, don’t try to go it alone. A free website is simply not going to get it done. Lastly, take advantage of this prime market to capture a critical piece of real estate for your business and make it grow. It is an investment and will cost money. Remember, according to Google 82% of people looking for business services are doing so online, making it a good area to invest in to grow your business.

As always, we love to see your comments, questions and feedback. Just use the comments field below.