The answer is simple. According to clients we’ve spoken with, they are telling us that they are not finding the value. In the last few months, we have heard from several different local businesses that are utilizing services from these giants and their general response is, “My contract is up here in a couple months and I am looking for someone in Wichita to work with.” Here are a few other things we are hearing.
- I have been using their service for years and have not seen the value.
- I only see my representative once a year, at renewal time.
- They present all kinds of charts, demographics and other jargon that sounds like a sales pitch.
- I know that I can get better value from someone in Wichita, that is more responsive and concerned about my business.
- Who really uses the yellow pages anymore.
In the cases we have researched, we believe that local Wichita businesses are being dis-serviced and clearly mislead by these giants. We found websites that were not available, that had missing pieces of information, not compatible with modern browsers and a handful of other issues. We also found pay per click issues with campaigns, being ran for keywords that had no traffic and to boot, the landing page was not optimized and had little to do with the topic at hand.
How can this happen? Well, it’s because a change is happening. Folks just aren’t using the yellow pages as much and are spending more time online. Yellow pages companies are trying to adapt. Now, we are not saying that they do not have skilled resources or don’t know what they are doing. We are simply saying that it is necessary and vitally important to meet more than once a year, to talk about the ever changing pace of technology and how it affects the growth of your business. You need a partner that is a phone call away, to help break down the latest buzz everyone is talking about to help you see how and if it impacts your business.
The NewBase Difference:
We want more than just a sale, we want to be your local digital marketing partner. A partner to us means taking a vested interest in your business and providing value that you can easily see. We are solely focused on serving the greater Wichita area and are dedicated to helping local businesses within the area grow to their full potential. We could sell our services nationally, but we choose not to. We have made a concise decision to help the businesses in our own backyard be successful. The work we do is what we specialize in and practice every day, so you can rest ashore knowing that we are well-educated and experienced in this department. We look forward to helping you grow your business with us here at NewBase.
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