Archive for September, 2011

Wichita Retailers— the Holiday Season Is Here

Tuesday, September 27th, 2011

Now that summer is over and fall has started, it is time to start thinking about the holidays.  If you are the owner or operator of a retail store in Wichita, now is the time to get your online presence positioned for the holiday shopping season.  According to eMarketer, they expect a 12% increase of online spending this year.  Making it a great time to quickly finalize your plan now and begin executing it as soon as possible to make the most profit.  Here are some things your plan should include:

 

    • A Marketing budget.  Know how much you are planning to spend and by when.  Unless you already have a website that Google loves, you will need to spend a good portion of your budget on display and video advertising.  SEO is still an option, but is not likely to pay off big at this point.

 

    • Marketing materials.  This may seem like an obvious one, but you will need to have your ads, landing pages and copy designed, edited and ready to go in short order.

 

    • Online advertising channels.  With search, mobile and social media marketing channels available,  determine how much you plan to spend on each one.

 

    • Blog.  Not only do you have to write the copy for your ads and landing pages, you need to also have the copy clear and to the point for your blog posts as well. Even though this is extra work, it is well worth it in the long haul.

 

    • Website Updates.  Make sure your web site gets updated as soon as possible with the marketing materials once approved.

 

Go get ‘em!  If there are other items that you see as critical to getting ready for the holiday shopping season, leave a comment and let us know. Thanks!

Does your Website Stack Up Against The Competition?

Thursday, September 15th, 2011

A Website serves as a credibility check in today’s online world.  It has the ability to shine a positive or negative light on your business in less than 10 seconds. How you represent your business online is crucial in getting the next sale or not.  For instance,  think about how you browse the web.  If you were looking for a product or service online and came across an ugly website that has little information and hasn’t been updated for a while, would you buy from it?  Probably not. So if this is your approach, your potential customers or clients will most likely use the same criteria for selecting your business.

Five Things You Need to Beat the Competition

  1. A Visually Pleasing Web Design -
    No, it does not need to be able to win a design contest, but it should visually speak to your target audience in an desirable way. The look of your website will be the first thing that draws the potential client to you, so it’s important to make a positive lasting impression.
  2. A Site that Focuses On The Problem -
    Your site should address the issues, problems and concerns that your prospects have.  They care more about their problems than product or services you offer. Knowing what problem you are trying to solve and then informing them how you are going to solve it, is critical
  3. To Be Found -
    A site that is not optimized for search engines or one that gets no traffic, is near worthless.  Work with design agencies that also have experience with online marketing to get you the most bang for your buck.
  4. To Make an Investment -
    If your already have a website, make sure it is truly representative of your company and not something that is whipped together as an after thought.  Using your next door neighbor or someone that does it on the side is good for getting your foot in the door quick,  but is not a good long-term strategy.
  5. To Maintain and Update It - 
    A website should be maintained and updated on a  periodic to frequent bases.  Make sure your site is designed in a way that is easy to manage and maintain.
Lastly, find a web design and digital marketing firm you can trust and build a partnership with.  As the web continues to evolve and grow, you need a partner to do the heavy lifting and keep you abreast of what is going on.

We would love to hear your comments and suggestions of other critical things to to stack up against the competition.  Please feel free to engage and leave us a comment.  If you are looking to take your online presence to the next level, please keep us in mind.